Audi has turned heads in India’s luxury SUV segment with the launch of the Q7 Signature Edition, priced at ₹99.81 lakh (ex-showroom). This exclusive iteration of Audi’s flagship SUV promises enhanced opulence with curated design tweaks and cutting-edge tech. But does it justify the premium over the standard Q7? Let’s break it down.
What’s New in the Q7 Signature Edition?
✔ Bespoke Styling – Features Audi rings entry LED lamps (projecting the logo when unlocked) and dynamic wheel hub caps (keeping the logo upright while moving).
✔ Lavish Interiors – Retains the 7-seater layout with electrically foldable third-row seats, now with more premium finishes.
✔ Tech Upgrades – Virtual Cockpit Plus, Bang & Olufsen 3D sound system (19 speakers), and MMI Navigation Plus with touch response.
Performance: A Beast Under the Hood
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3.0L V6 TFSI petrol engine + 48V mild hybrid
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340 HP & 500 Nm torque
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0-100 km/h in 5.6 seconds (top speed: 250 km/h)
Safety & Convenience
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360-degree camera with Park Assist Plus
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Lane Departure Warning
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8 airbags + Electronic Stability Control
Fact Check: Is It Just a Cosmetic Upgrade?
✅ Yes – No mechanical changes; same engine as the standard Q7.
✅ No – The Signature Edition adds exclusive aesthetics and minor tech refinements.
Price & Competition
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Q7 Signature Edition: ₹99.81 lakh
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Rivals:
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BMW X5 (₹93.90 lakh)
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Mercedes-Benz GLE (₹96.40 lakh)
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Volvo XC90 (₹1.00 crore)
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Verdict: Who Should Buy It?
If you want a Q7 with extra flair and don’t mind paying a premium for exclusive badging and lighting, this is for you. However, if performance is your priority, the standard Q7 (or rivals like the BMW X5) might offer better value.